Category: Business Plan

Marketing According to Your Niche

When you ask a successful online marketer, one of the keywords he is going to mention is niche. The niche is very important. You have to know the niche you are working in. Otherwise, online marketing is going to be a lot harder. It might even be impossible. One of the reasons that so many people quit when it comes to internet marketing is that they have not thought their niche through all the way. As a result, they did not know how to reach the right customers. Instead of learning how internet marketing really works with all the subtleties, they have walked away.

Knowing your niche is one of the factors that influence how successful you are going to be as an online marketing. One thing that you need to know about your niche is that it is not just the industry you are in. For instance, if you are going to be an online marketer, you don’t want to just say that your niche is electronics. This is too broad to be a niche. Instead, you want to narrow it down to something like computers or even smartphones. Then you will have a better chance at reaching the …

Understanding the Need for Lighting in Photography

Lighting plays a key role in photography and draws the line between an outstanding photo and a whack one. Light determines the brightness and dark levels in an image. Additionally, it depicts the tone and mood of the image.

 

The science behind a photo studio light setup is what most expert photo shooters use every time they embark on a photo session. Without adequate lighting, an image appears blurry with a docile character. Professional shooters know how to setup their lighting in relation to the camera’s position to produce breath-taking photographs.

 

Different Types of Photo Studio Lighting

  • Short Light 

Short light is the sort of lighting where the face side facing away from the camera receives the bright light. The impact of this type of lighting technique is a thin face. In simple terms, short light creates a visually thin image.

  • Broad Light

Broad light is the opposite of short light. That said, the face side facing the camera gets the brightest light while the one farthest from the camera gets the least light. The only problem with this kind of photo studio lighting is that it produces images that look wider. To remedy this, you can have …